Sr. Marketing Specialist – Events

  • Nonprofit Full Time
  • Illinois
  • City: Evanston

Website Rotary International

Organization Overview
Rotary is a membership organization that unites people from all continents and cultures who take action to deliver real, long-term solutions to pressing issues facing our communities and the world. Each year, Rotary members expand their networks, build lasting relationships, and invest more than $200 million and 16 million volunteer hours to improve lives and create positive change in the world. In exchange for hard work and dedication in support of Rotary’s clubs, members and other participants, and their humanitarian service projects, our employees receive competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. To learn more, visit

Rotary’s Commitment to Diversity
As a global network that strives to build a world where people unite and take action to create lasting change, Rotary values diversity and celebrates the contributions of people of all backgrounds, regardless of their age, ethnicity, race, color, abilities, religion, socioeconomic status, culture, sex, sexual orientation, and gender identity.

General Overview
The Senior Specialist, Event Marketing drives strategy, planning and execution of marketing efforts behind signature Rotary International events created to raise public awareness and understanding of RI and its work. These include, Rotary’s annual convention – which draws 30,000 – 50,000 attendees annually, our World Polio Day event, Rotary Day at the United Nations, and other existing or newly created events aimed to a broad internal or external audience.

You Will Have
Minimum bachelor’s degree required – Advertising, Marketing, Communications focus preferred
Minimum 4-6 years of experience working in marketing and communication at an agency, or within a client side marketing environment (global marketing a plus)
Event marketing and communication experience, including integrated marketing management
Experience working with internal and external partners and agencies, managing content, creative, promotion and collateral development and production
Excellent organizational and planning skills—comfortable with multi-tasking
Ability to balance strategic and tactical priorities
Strong communication, strategic thinking and problem-solving skills
Cross-functional leadership skills, with proven ability to collaborate, motivate and inspire others
Solid project management skills, leading projects from development through execution
High comfort level working on complex and sometimes ambiguous tasks
Flexibility and strength as a team player

You Will Be Responsible For
Event Marketing and Communication
Manages the development and implementation of the overall strategy for Rotary event marketing
Contributes to the development and implementation of the overall marketing strategy for business partners
Develops marketing plans to support signature events (International Convention, World Polio Day, Rotary Day at the UN, etc.) including messaging, communication, promotion
Serve as liaison to global network of volunteer planning committees responsible for supporting plans and goal setting for events
Serves as a point of contact for internal teams, agencies, partners, vendors, and others working on special events and programs for RI and is accountable for execution working across functions
Manages promotional campaigns to Rotary members, from creation through targeting, execution and monitoring
Identifies and pursue new opportunities to expand reach and increase participation in Rotary events
Ensures consistent, accurate and appropriate messaging across platforms, adhering to the event identity and brand standards
Shares marketing strategy, plans and program/event outcomes with senior leaders
Management and Measurement
Develops detailed project and creative briefs and manages RFP process
Serves in a project management capacity, developing and adhering to timelines and budgets, tracking deliverables and managing agencies and vendors
Collaborates with cross-functional counterparts in design, visual media, global communications, social media, etc. throughout planning and activation
Monitors reports to measure promotional campaign performance and improve effectiveness, and shares results with stakeholders
Other Duties as Assigned
Budgetary responsibilities
Special projects as assigned

Leadership Attributes
Communication: Be open to receiving ideas from diverse viewpoints and able to communicate messages so that they are universally understood.
Collaboration: Builds partnerships and works jointly with others to meet shared objectives.
Productivity: Able to generate results that moves Rotary toward achieving its goals.
Accountability: Have a clear sense of ownership and take personal responsibility for actions.
Strategy: Identify Rotary’s opportunities and design approaches that align with our strategic goals.
Adaptability: Respond to changes willingly and recognize when to adjust based on the situation.

Why work for Rotary?
Generous medical, dental, and vision benefits package
Progressive 401k matching contributions
Above market and generous paid time off package
Tuition reimbursement
Professional development opportunities
On-site cafeteria and coffee bar with special pricing for Rotary employees
Flextime-several different work schedules to choose from
Close to CTA, Metra, a variety of stores, and many food options

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