Senior Manager, Digital Fundraising

  • Nonprofit Full Time
  • New York
  • City: New York

Website National September 11 Memorial & Museum

Join a dynamic team at the country’s principal institution for examining the events
and aftermath of September 11, 2001. We educate and inspire audiences through
interactive technology, personal narratives, and artifacts, and we offer a sacred space
of healing and reflection. The ideal candidate is a passionate and empathetic
storyteller that, through direct marketing efforts, is capable of speaking to diverse
audiences in meaningful ways within the context of a historically and culturally
significant event. The primary responsibility of the Senior Manager, Digital
Fundraising is to collaborate with the Director of Museum Membership & Annual
Giving to plan, develop and execute fundraising appeals and stewardship efforts that
maintain and increase general operating support for the 9/11 Memorial & Museum.
Building upon the momentum created around the 20th anniversary of 9/11, you will
continue to grow and retain supporters heading into the 25th anniversary, while
developing an infrastructure to improve the quality of the overall program. A large
focus of this position will be in the digital space, creating and implementing a
comprehensive, multi-channel annual giving initiative.


• Manage a communications program that works to acquire, retain, and engage
donors through direct mail and digital, and email communications.
• Oversee the strategy development, design, and implementation of all direct mail
solicitations to increase the number of donors and prospects.
• Manage the online giving program to increase annual participation and encourage
new donors to join and existing donors to give online.
• Manage a detailed schedule of direct marketing activities and ensure the
appropriate review of copy and mailing list selection. Manage vendors and
consultants who implement the program, including strategic input, copywriting,
design, production and mailing, and list selection.
• Work with the Director and the Chief Advancement Officer to determine
solicitation strategies for increased giving opportunities and upgrade strategies
for Major and Planned Giving prospects in the Annual Giving donor pool.
• Develop and execute the CRM strategy, including database management, data
integrity, segmentation strategy, and an understanding of the donor base.
• Conduct Museum tours for Members and other VIPs when needed.
• Work closely with other departments to ensure an overall strategically
coordinated approach to fundraising.

• Assist other Institutional Advancement efforts, including working events on and
off site such as the Benefit Dinner, 5K Run/Walk, Commemoration Ceremony, and
Public Programs.

• Bachelor’s Degree.
• 3 to 5 years of development, digital marketing or annual giving experience
• General computer skills including MS Office, proficiency with POS systems
(Galaxy Gateway) and donor CRM’s (Raiser’s Edge) is strongly preferred.
• Excellent attention to detail is necessary, with strong oral, written communication
and presentation skills.
• Ability to multi-task, think proactively, creatively, and independently; capable of
listening to customers, identifying issues/problems, and offering solutions.
• Reliable team player with a positive attitude and friendly demeanor who is
capable of successfully adapting to new challenges is strongly preferred.
• Knowledge of a second language is helpful.
• Flexibility to work nights/weekends/holidays.

• Include position you are seeking in the email subject field.
• State the location where job posting was seen.
• Send resume and brief cover letter to

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